OPTIX
CAMPAIGN.

A browser experience built around an artist, brand, release or product launch. Your identity becomes a character, a visual world, a playable browser experience and campaign creative.

Who it’s for

Artist teams, managers, labels and brand teams with a clear campaign, audience and reason for people to participate.

What we make

An agreed playable browser experience, campaign character/environment art, branded interface and copy, campaign links, a hosted release or deployment bundle, agreed measurement events, QA and a defined launch-support period. Deliverables are confirmed in the project scope; bespoke gameplay is assessed separately.

What we need from you

The campaign brief, content and timing, identity/reference material, brand guidelines, approved destinations, rights/likeness permissions, launch date, audience/device priorities and one approval owner.

How production works

1. Creative discovery and campaign goal.
2. Gameplay and scope approval.
3. Character/style and environment approval.
4. Playable preview and game-feel review.
5. Content lock, device QA and measurement review.
6. Deployment, launch support and handover.

Measurement and support

We agree what success means before production: meaningful play, completion, campaign-link actions or another defined event. Analytics access, consent requirements, retention, hosting, support duration and change requests are part of the written scope. We do not promise audience growth or conversion outcomes.

Campaign extensions

LIVE: a supervised camera/music-reactive experience. WORLD: a scoped authored space where existing systems fit. OBJECT: collectible design and digital unlock concepts, with manufacturing handled separately.

Boundaries

No public self-service platform, automatic artist likeness guarantee, generic multiplayer promise, payment/wallet infrastructure, manufacturing, inventory, fulfillment or award/certification promise is included. Client-supplied likeness, music, artwork and trademarks require appropriate permission. Ownership, provider licenses and portfolio rights are agreed before release.

Schedule and price follow an agreed scope. New mechanics, changing approvals, new device requirements and provider-dependent art can change production effort.